System1 Research produces and predicts marketing which leads to profitable growth using behavioural science inspired methods. We are now launching System1 Test Your Ad, a subscription service which marries effectiveness and media spend data on every US and UK TV ad in over 100 categories. It lets you benchmark your marketing and end wasted budget.
I joined the company slightly over 6 years ago – it was formerly known as ‘BrainJuicer’, and honestly that caught my attention immediately. When I know that BrainJuicer (now System1) pushes forth innovation and challenges the market research industry to be at the forefront of behavioural science inspired methods, it only tripled my interest.
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